Craft Good Business' Purpose
To empower businesses with innovative marketing tools and strategies, enabling them to achieve their goals while giving back to the community and creating lasting change.
About
Ruby Benoit,
CDME & MBA
Thank you for coming here and taking a moment to get to know me better. I hope to learn more about you too!
In 2015, when my VP of Marketing position was eliminated, I found myself at a crossroads. With over 20 years of experience in marketing, project management, and event planning in corporate America, I decided to take a leap and start my own business. It was daunting to handle everything alone, feeling the same pressure and overwhelm that you are probably also experiencing.
I know firsthand the challenges of managing marketing efforts with limited resources and the constant demand to keep the business running smoothly. This experience ignited my passion to help others navigate similar struggles.
Over the past three decades, I've worked across various industries, including food & beverage, tourism & hospitality, sports, entertainment, fashion, and consumer packaged goods. I’ve developed and led campaigns in advertising, digital marketing, promotions, public relations, social media, special events, and video marketing. My strength lies in transforming complex ideas into actionable strategies that boost growth and engagement.
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My goal is to help businesses optimize their marketing strategies, integrate efficient technology solutions, and streamline processes. I want to help you enhance productivity, improve systems, and help your business succeed. By addressing your pain points like inefficiencies, lack of marketing expertise, and operational pressures, I aim to make a significant impact on your bottom line and company culture.
On a more personal note, I love to explore new cuisines and destinations. Travel is a passion for me, and I have set foot on 6 continents, 35 countries, and 37 states. At home, I love to hang out with my hubby, Russ, and our dog, Little Lady. I enjoy volunteering at local animal rescue organizations, children’s charities, and beach cleanup efforts.
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Let's embark on this journey together, turning challenges into opportunities for growth and success.
A little background
Prior to launching Craft Good Business, I worked with Newport Beach & Co., LA Tourism & Convention Board, the International Paralympic Committee, the US Olympic Committee, Gage Marketing Group, Lawry's Foods (Unilever), 20th Century Fox, and Saatchi & Saatchi. I've also had the opportunity to live and work internationally in Australia, China, France, Greece, Italy, Middle East, South Africa, Switzerland, and United Kingdom.
Vision
To be the go-to partner for businesses seeking effective marketing solutions that not only drive growth and efficiency but also contribute to making a positive impact on the world.
Mission
To help overwhelmed businesses streamline their marketing — saving them time, money, and energy, while increasing profitability and efficiency — all while giving back and making a meaningful difference in the world.
The heart of my work is grounded in these values
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Act with Integrity
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Own It
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Be Innovative and Resourceful
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Have Fun
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Give a Shit
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Make a Difference
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Let's Work Together
Do you have an upcoming project or something already in the works or maybe you just need to bounce an idea off someone? I offer a free 30-minute discovery call and we can see if I am the right fit for you and your company's needs.