Craft Your Purpose.
Grow Your Craft.
All for the greater good.
Craft Good Business uses a skill-based, comprehensive, and personalized approach to inspire, educate, and empower companies to transform themselves into environmentally and socially responsible businesses.
Together we put sustainable practices into action, so they become an integral element of your company's growth and a fundamental component of your operations.
Core Services
Build initiatives to promote sustainable growth.
I work with and support conscious founders, chief executives, leaders, and teams dedicated to building sustainability into their business strategy.
My services are built to identify a clear mission and vision around sustainability and give you a blueprint that will positively shift your company’s growth, impact, and bottom line.
Environmental & Social Sustainability Consulting
Purpose-Driven Marketing
Certifications
Green Event Planning & Management
A socially and environmentally centered framework starts here.
Purpose
Craft your company’s purpose and reason for being.
Assessment
Assess all aspects of your business and determine gaps, opportunities, and benchmark numbers.
Strategy
It’s critical to embed purpose in the business strategy and budgeting process.
Determine your goals and KPIs for the entire company and each department.
Execution
Develop and execute a tactical plan to reach your goals at the company, department, stakeholder, and individual levels.
Hi.
Great to see you here!
Together let’s actively work towards a bigger, better outcome.
I’m Ruby, founder of Craft Good Business. Over the last few years, I’ve seen the landscape shift for businesses as sustainability becomes a critical principle when making decisions for the future. I’ve witnessed both the long-term and short-term benefits when a company’s strategy and sustainable practices are aligned – from innovation and growth to building a shared purpose for internal employees to having a stronger connection with customers. Investing in an environmentally sound blueprint can positively affect every facet of an organization.
Whether you are at the beginning phases or need extra support as you venture down this path, Craft Good Business can help you define and execute a plan to bring your company’s purpose to life.
We look forward to being your trusted partner. We are deeply committed to helping your business thrive and grow through eco-conscious and social sustainability solutions.
